Success Story

Sands Resort Casino

Sands Resort Casino Case Study

“Rocket Fuel was by far the top performer, driving 8x the bookings of their direct competitor at the same spend level! Next year we’ll be increasing our investment with Rocket Fuel and will use them as our sole reservation-booking partner.”

Danielle Wortman
Senior Digital Media Planner Horizon Media

Metric Image

Goal

Drive room bookings, increase brand awareness

Challenge

Reaching lodging consumers in a crowded, highly competitive online marketplace

Product Used

Rocket Fuel for Direct Response

Advertiser

The Sands Casino Resort is a popular casino resort in Bethlehem, Pennsylvania in the Lehigh Valley region of eastern Pennsylvania, in the United States. The casino is owned, operated, and constructed by the Las Vegas Sands corporation.

Goal

  • Driving room bookings
  • Building brand awareness

Challenge

  • Attracting travel prospects in an extremely competitive online marketplace

Results

  • Drove more conversions than any other partner
  • Improved its cost-per-booking more than 28%

Product Used

  • Rocket Fuel for Direct Response

Why Rocket Fuel?

  • Its expertise in the travel vertical
  • Its ability to find specific, hard-to-reach audiences

Big Data Audience Discoveries

When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for the Sands Casino Resort? They tend to be:

  • Ages 25 to 54 in New York, New Jersey, and Pennsylvania
  • Males 35 to 54 interested in table games
  • Females in their mid to late 40s interested in table games, entertainment, dining, and shows