Success Story

Self chec

Self chec Case Study

“When Rocket Fuel took on Self chec as a pro-bono client, they worked very closely with us to maximize our results. Those results have been extraordinary, as has the hands-on customer service. Rocket Fuel even developed a plan for us to take the Self chec brand forward into the digital arena.”

Joan Peckolick
Founder/Director Self chec

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Goal

Generate site traffic and Facebook "Likes"

Challenge

Building brand awareness and helping people understand of the importance of self-prevention

Product Used

Rocket Fuel for Direct Response, Channel: Social

Advertiser

Self chec is a 501(c)(3) non-profit organization dedicated to providing the best and most comprehensive free “keeping healthy” one-to-one communication tools. Tools that help protect people, and those they care about, from cancers, heart disease, diabetes, and obesity; diseases that are often preventable, treatable, and curable. Rocket Fuel and Self chec had shared advertising-industry contacts, and Rocket Fuel was more than happy to offer its services to Self chec on a pro-bono basis.

Goal

  • Generate more site traffic
  • Generate more Facebook “Likes”
  • Get people to sign up for email reminders

Challenge

  • Attracting a specialized audience in a crowded online environment
  • Building brand awareness
  • Building awareness of self-prevention

Results

  • Increased site visits more than 153.9%
  • Created a social media strategy that increased Self chec’s Facebook “Likes” 174.6%

Product Used

  • Rocket Fuel for Direct Response
    • Channel: Social

Why Rocket Fuel?

  • Self chec was introduced to Rocket Fuel through advertising-industry contacts

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