Success Story

Seniorbook

Seniorbook Case Study

“Rocket Fuel really helped us build awareness and reach the unique audience we were after. It enabled us to connect with people from the 40- to 65-year-old age group we were after, and drove memberships at a cost well below our goal.”

Robin Riemel
Marketing Manager Seniorbook

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Goal

Drive memberships, build brand awareness

Challenge

Competition in a crowded online marketplace

Product Used

Rocket Fuel for Direct Response

Advertiser

Seniorbook is a newer Germany-based social network for people middle age and older (ages 40 to 65). It helps friends to stay in contact, share interests, or organize voluntary activities among communities. It also informs users about local news and clubs. When it decided it needed help building its brand and drawing a very specific group of new members (Silver Surfers) to its website, it called on Rocket Fuel.

Goal

  • Drive registrations for its community
  • Build brand awareness

Challenge

  • Reaching a small audience that has little online affinity
  • Site is relatively new, and not yet very well known

Results

  • CPL 41% better than goal

Product Used

  • Rocket Fuel for Direct Response

Why Rocket Fuel?

  • Its extensive reach in display
  • Its full-service approach

Big Data Audience Discoveries

When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for seniorbook.de? They tend to be:

  • German users only
  • Primarily 40-65 years old

Popular Content Categories

  • Travel
  • Dating
  • Seniors & Retirement