“Rocket Fuel really helped us build awareness and reach the unique audience we were after. It enabled us to connect with people from the 40- to 65-year-old age group we were after, and drove memberships at a cost well below our goal.”
Marketing Manager Seniorbook
Drive memberships, build brand awareness
Competition in a crowded online marketplace
Rocket Fuel for Direct Response
Seniorbook is a newer Germany-based social network for people middle age and older (ages 40 to 65). It helps friends to stay in contact, share interests, or organize voluntary activities among communities. It also informs users about local news and clubs. When it decided it needed help building its brand and drawing a very specific group of new members (Silver Surfers) to its website, it called on Rocket Fuel.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for seniorbook.de? They tend to be: