“We’ve seen consistent success with our Rocket Fuel campaigns, so they were the obvious choice to help us test the mobile space. We identified our key audiences, and launched what became a very successful mobile campaign. Rocket Fuel is a great resource, and we’re happy to partner with them on our shows.”
Digital Media Supervisor Serino Coyne
Promote Broadway shows with key audiences
Extending display messaging through mobile devices
Rocket Fuel for Mobile
Warner Bros. Theatre Ventures (WBTV) is the live stage-play division of Warner Bros. Entertainment. It develops and produces first-class musicals and other stage productions by utilizing Warner Bros.’ vast library of iconic films. It then makes these properties come to life with the help of top theatrical talent. When it was time to promote “Elf, the Musical,” WBTV’s agency, Serino Coyne, opted to utilize Rocket Fuel’s mobile capabilities in an effort to reach out to theatre-goers who were on the road nearby.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Warner Bros. Theatre Ventures? They tend to be: