“Based on Rocket Fuel’s reputation, we tried them for their display and FBX capabilities. Our goal was conservative, but we got an amazing number of conversions. We’re thrilled with our Rocket Fuel results.”
Senior Online Marketing Manager Sixt
Drive car rentals
No retargeting; only prospecting
Rocket Fuel for Direct Response
The German car-rental company Sixt has more than 4,000 rental facilities renting 220,000+ cars in more than 105 countries. It continues to expand internationally. Founded in 1912 by Martin Sixt, the Pullach, Germany-based company is still family controlled. In recent years, Sixt has expanded its in-house-managed marketing efforts to the Internet. Anxious to test its display and FBX capabilities, Sixt turned to Rocket Fuel. The results have been outstanding.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Sixt? They tend to be: