Success Story

Sixt

Sixt Case Study

“Based on Rocket Fuel’s reputation, we tried them for their display and FBX capabilities. Our goal was conservative, but we got an amazing number of conversions. We’re thrilled with our Rocket Fuel results.”

Carmen Priebner
Senior Online Marketing Manager Sixt

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Goal

Drive car rentals

Challenge

No retargeting; only prospecting

Product Used

Rocket Fuel for Direct Response

Advertiser

The German car-rental company Sixt has more than 4,000 rental facilities renting 220,000+ cars in more than 105 countries. It continues to expand internationally. Founded in 1912 by Martin Sixt, the Pullach, Germany-based company is still family controlled. In recent years, Sixt has expanded its in-house-managed marketing efforts to the Internet. Anxious to test its display and FBX capabilities, Sixt turned to Rocket Fuel. The results have been outstanding.

Goal

  • Drive car rentals online using Facebook Exchange (FBX) and IAB display channels

Challenge

  • Post-click conversions only
  • No retargeting, only prospecting

Results

  • Rocket Fuel reached a CPO 48.24% better than goal

Product Used

  • Rocket Fuel for Direct Response

Why Rocket Fuel?

  • Its reputation in display and FBX performance

Big Data Audience Discoveries

When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Sixt? They tend to be:

  • Car-rental customers in Germany

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