Success Story

Steigenberger Hotel Group

Steigenberger Hotel Group Case Study

“We’d heard through the grapevine that Rocket Fuel had a unique approach, so we decided to give them a try. The results have been so amazing that we will now go ahead and spend more money on the Rocket Fuel approach.”

Bjorn Radde
Head of E-Commerce Steigenberger Hotel Group

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Goal

Drive hotel bookings, especially during low seasons

Challenge

Appealing to the right audience for this high-end hotel

Product Used

Rocket Fuel for Direct Response

Advertiser

Frankfurt, Germany-based Steigenberger Hotel Group is one of the major German lodging companies. Founded in 1930 by Albert Steigenberger, the Steigenberger Hotel Group now has 98 hotels worldwide with over 15,500 rooms – including 12 properties that are under construction or in the planning phase. Many of its hotels are located in Germany, and it has additional properties in Austria, Switzerland, Belgium, the Netherlands, Egypt, and China.

Goal

  • Drive hotel bookings
  • Advertise specific hotels or hotel branches
  • Increase occupancy during low seasons

Challenge

  • This is a very traditional brand, which means its customers often have less affinity for online shopping
  • Its room rates are rather high, which makes learning about the right people to show an ad, then have them click on it and book a room is more difficult

Results

  • Drove a cost per booking 48.7% better than goal
  • Drove more than 2,300 bookings between May and September

Product Used

  • Rocket Fuel for Direct Response

Why Rocket Fuel?

  • Rocket Fuel offered an all in-one-solution to the Steigenberger Hotel Group’s digital-advertising needs
  • Rocket Fuel’s reputation made it the clear choice

Popular Content Categories

  • Hotels
  • Spa & Beauty Services
  • Weddings
  • Restaurants
  • Mountain and Ski Resorts