Success Story

The Original Muck Boot Company

The Original Muck Boot Company Case Study

“We wanted to drive female customers’ awareness of our new Women’s and Kid’s winter collections. Rocket Fuel helped us reach exactly the audience we were after, and was responsible for 20% of our online sales dollars. They will be a key partner for us as we continue to grow our business.”

Leslie Beckwith
Global Marketing Business Manager E-Commerce The Original Muck Boot Company

Metric Image


Drive awareness, increase sales


Building the brand in a crowded online marketplace

Product Used

Rocket Fuel for Direct Response, Channel: Social


In 1999, The Original Muck Boot Company™ was founded with the sole purpose of supplying the most comfortable, high-performance outdoor footwear on the market. Over the years, Muck Boots™ has expanded into the work, farm and garden, outdoor-sporting, equestrian, and casual-footwear markets. Its exclusive technology and construction sets the standard for comfort and quality in outdoor footwear. Today, Muck Boots™ has a reputation for providing the most reliable footwear that works anytime, anywhere, and in the harshest conditions. They launched as a new direct-to-consumer channel in October. This meant the winter selling season was already well underway so they were a little slow out of the starting gate. Having already had great results with Rocket Fuel, they turned to them again.


  • 2:1 ROAS
  • Drive awareness for the Muck Boot™ brand
  • Increase sales on for women’s and kid’s winter boots


  • The key winter selling season had already begun prior to this campaign, so they were a little slow out of the starting gate
  • Gaining attention for Muck Boot™ branded winter footwear in a crowded online retail space
  • Lack of experience with online advertising


  • 3:1 ROAS – 100% over goal
  • Rocket Fuel was responsible for 20% of all ecommerce orders during this program

Product Used

  • Rocket Fuel for Direct Response
    • Channel: Social

Why Rocket Fuel?

  • The client was new to programmatic marketing, but the Rocket Fuel numbers spoke loud and clear to them
  • Rocket Fuel could provide the reach, service, and level of reporting the client wants

Big Data Audience Discoveries

When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for The Original Muck Boot Company™? They tend to be:

  • 40-44 YO females
  • Mothers
  • Urban homeowners

Popular Content Categories

  • Boots
  • Footwear
  • Business & Finance