“We wanted to drive female customers’ awareness of our new Women’s and Kid’s winter collections. Rocket Fuel helped us reach exactly the audience we were after, and was responsible for 20% of our online sales dollars. They will be a key partner for us as we continue to grow our business.”
Global Marketing Business Manager E-Commerce The Original Muck Boot Company
Drive awareness, increase sales
Building the brand in a crowded online marketplace
Rocket Fuel for Direct Response, Channel: Social
In 1999, The Original Muck Boot Company™ was founded with the sole purpose of supplying the most comfortable, high-performance outdoor footwear on the market. Over the years, Muck Boots™ has expanded into the work, farm and garden, outdoor-sporting, equestrian, and casual-footwear markets. Its exclusive technology and construction sets the standard for comfort and quality in outdoor footwear. Today, Muck Boots™ has a reputation for providing the most reliable footwear that works anytime, anywhere, and in the harshest conditions. They launched muckbootcompany.com as a new direct-to-consumer channel in October. This meant the winter selling season was already well underway so they were a little slow out of the starting gate. Having already had great results with Rocket Fuel, they turned to them again.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for The Original Muck Boot Company™? They tend to be: