Success Story

Toshiba

Toshiba Case Study

“Talk about stellar performance! Rocket Fuel just killed it for us. Again. Over the last three years, I’ve overseen countless ad programs with multiple partners. And, 99 times out of 100, Rocket Fuel has been the best performer.”

Victor Faria
Supervisor, Digital Initiative (Toshiba)

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Goal

Build awareness, drive sales

Challenge

Finding in-market shoppers for a new, higher-end product

Product Used

Rocket Fuel for Direct Response

Advertiser

Toshiba America Information Systems (TAIS), a subsidiary of Toshiba America, provides consumer electronics products in the US and Latin America through its five divisions: Digital Products, Visual Products, Imaging Systems, Storage Devices, and Telecommunications Systems. The company’s products include Internet protocol-based surveillance equipment for security, medical, and industrial use; televisions; Blu-ray video players; storage devices for automotive, computers, and consumer electronics; camcorders; portable computers, notebooks, and accessories; and VoIP telephone systems.

Goal

  • Drive sales for the new Toshiba KIRA Ultrabook
  • Build awareness of new product
  • Deliver challenging 5:1 ROAS

Challenge

  • The KIRA Ultrabook is both new to the market and a high-end product
  • Finding in-market laptop shoppers, and those who will be willing to spend more for this product before it has a firmly established reputation
  • Beating a very aggressive ROAS goal

Results

  • 8:1 ROAS

Product Used

  • Rocket Fuel for Direct Response

Why Rocket Fuel?

  • Rocket Fuel has a strong, long-standing relationship with Toshiba’s agency representative

Big Data Audience Discoveries

When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Toshiba? They tend to be:

  • Business travelers
  • Wine connoisseurs
  • HHI of $150K+

Popular Content Categories

  • Electronic Accessories
  • Laptops & Notebooks
  • Fine Wine