Success Story

TUI Suisse

TUI Suisse Case Study

“We had outstanding results using Rocket Fuel to help us sell travel packages. We had an aggressive ROI goal, and they came in more than five times better than that! We’re thrilled with these results, and look forward to doing more work with Rocket Fuel.”

Giancarlo Peditto
Online Marketing Manager TUI Suisse

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Goal

Sell vacation packages, build the brand

Challenge

Appeal to a very specific demographic with an aggressive ROI goal

Product Used

Rocket Fuel for Direct Response, Channel: Social

Advertiser

TUI Suisse Ltd is the third-largest tourism company in Switzerland. It is part of the UK-based TUI Travel PLC, one of the world’s leading leisure travel companies, with over 200 trusted brands. TUI Travel PLC is, in turn, part of Hanover, Germany-based parent company TUI AG. Founded in 1968, TUI AG has more than 75,000 employees in 180 countries.

Goal

  • Sell vacation packages online
  • Build the TUI Suisse brand

Challenge

  • Sell high-priced vacation packages with an aggressive ROI goal
  • Generate new customers
  • Build the TUI Suisse brand
  • Appeal only to German-speaking customers in Switzerland

Results

  • 1,566% ROI – 771% better than goal

Product Used

  • Rocket Fuel for Direct Response
    • Channel: Social

Why Rocket Fuel?

  • Rocket Fuel offers a fully managed real-time advertising solution
  • Rocket Fuel offers both display and FBX capabilities

Big Data Audience Discoveries

When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for TUI Suisse? They tend to be:

  • People looking for holidays in Switzerland
  • Families with children
  • Average household income
  • Age: 25+

Popular Content Categories

  • Vacation Offers
  • Travel Agencies & Services
  • Hotels & Accomondations
  • Air Travel
  • Bus & Rail
  • Consumer Resources