“We had outstanding results using Rocket Fuel to help us sell travel packages. We had an aggressive ROI goal, and they came in more than five times better than that! We’re thrilled with these results, and look forward to doing more work with Rocket Fuel.”
Online Marketing Manager TUI Suisse
Sell vacation packages, build the brand
Appeal to a very specific demographic with an aggressive ROI goal
Rocket Fuel for Direct Response, Channel: Social
TUI Suisse Ltd is the third-largest tourism company in Switzerland. It is part of the UK-based TUI Travel PLC, one of the world’s leading leisure travel companies, with over 200 trusted brands. TUI Travel PLC is, in turn, part of Hanover, Germany-based parent company TUI AG. Founded in 1968, TUI AG has more than 75,000 employees in 180 countries.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for TUI Suisse? They tend to be: