“You delivered such a high CTR, you crushed it! Rocket Fuel always does excellent work for us and gives us superb customer service. We look forward to the next round.”
VP, Digital Partnerships Ultimate Fighting Championship
Generate awareness of upcoming live events on PPV, build brand awareness
Attracting customers in a crowded online marketplace; working with short, targeted campaigns near event dates
Rocket Fuel for Direct Response, Channels Video, Mobile
The Ultimate Fighting Championship (UFC) is the largest mixed martial arts (MMA) promotion company in the world. Based in Las Vegas, Nevada, the UFC produces events worldwide. The UFC promotes a brand of MMA which is self-acknowledged as “not just a sporting event; it is also entertainment and theater. The fighters are athletes and performers both.” Since its founding in 1993, the popularity of the UFC has exploded. It now has events in 185 countries, and looks forward to further worldwide expansion. When the UFC decided to run online campaigns in California and Texas, it turned to Rocket Fuel to amp up its results.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for the UFC? They tend to be: