Success Story

UFC

UFC Case Study

“You delivered such a high CTR, you crushed it! Rocket Fuel always does excellent work for us and gives us superb customer service. We look forward to the next round.”

David Safer
VP, Digital Partnerships Ultimate Fighting Championship

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Goal

Generate awareness of upcoming live events on PPV, build brand awareness

Challenge

Attracting customers in a crowded online marketplace; working with short, targeted campaigns near event dates

Product Used

Rocket Fuel for Direct Response, Channels Video, Mobile

Advertiser

The Ultimate Fighting Championship (UFC) is the largest mixed martial arts (MMA) promotion company in the world. Based in Las Vegas, Nevada, the UFC produces events worldwide. The UFC promotes a brand of MMA which is self-acknowledged as “not just a sporting event; it is also entertainment and theater. The fighters are athletes and performers both.” Since its founding in 1993, the popularity of the UFC has exploded. It now has events in 185 countries, and looks forward to further worldwide expansion. When the UFC decided to run online campaigns in California and Texas, it turned to Rocket Fuel to amp up its results.

Goal

  • Generate awareness of upcoming events
  • Drive people to watch fights live on PPV
  • Build brand awareness

Challenge

  • Attracting potential customers in a crowded online marketplace
  • Short, targeted campaigns near event dates

Results

  • Average CTR: 1.27%
  • CPC: $0.34

Product Used

  • Rocket Fuel for Direct Response
    • Channels: Video, Mobile

Why Rocket Fuel?

  • Performance and customer service are the two biggest items here. We are continually a top performer for UFC, and we are willing to offer quick turnaround and tight flight windows.

Big Data Audience Discoveries

When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for the UFC? They tend to be:

  • Male but also a large percentage female (an emerging demographic and target)
  • Young adults/adults: 20-44 age range
  • DMAs: Los Angeles, Sacramento, San Francisco, San Diego, Texas
  • Interests include: Diet and fitness, auto enthusiasts, entertainment (humor and music)

Popular Content Categories

  • Winter sports
  • Sporting Goods
  • Boxing
  • Skateboarding
  • Martial Arts
  • Combat Sports