Rocket Fuel helped us convert our competitors’ customers by combining offline sales data with online behaviors in display media and pre-roll video. They gave us an efficient, effective media plan that provided outstanding results, having the highest on-target audience composition by our OCR study and a great pre-roll video completion rate.”
Media Planner Merkley+Partners
Conquest competitors' customers, reach intended audience, and increase video views
Driving offline sales online is challenging, and the CPG environment is competitive
Rocket Fuel for Direct Response
Sun Products Corporation makes laundry detergents, softeners, and other fabric-care products under the Wisk, Sunlight, All, Cuddlesoft, Snuggle, and Surf brands. Sun Products also manufactures household-cleaning products, selling them under the Sun label. In addition, it provides contract-manufacturing services for major retailers. Sun Products is the second-largest producer of fabric-care products in the North America, behind Procter & Gamble.