Success Story

World Vision

World Vision Case Study

“The Rocket Fuel team has done an incredible job on this account. They have been very strategic in building our interactive plans, and gave us 5,000 new conversions at a CPA 40% below goal! More importantly, they have a great attitude and are some of the best in the business.”

John Lee
Associate Media Director TargetCast New York

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Goal

Drive sponsorships, build awareness

Challenge

Attract brand-new sponsors cost-effectively

Product Used

Rocket Fuel for Direct Response

Advertiser

World Vision is a Christian humanitarian organization that serves close to 100 million people in nearly 100 countries around the world. Its U.S. programs tackle the causes of poverty and injustice to help low-income children, families, and communities in urban and rural communities reach their full potential. World Vision is largely supported by individual sponsorships.

Goal

  • Drive sponsorships
  • Build awareness of and support for World Vision

Challenge

  • Attract new users to sponsor a child (versus getting existing sponsors to sponsor another child)
  • Cost-effectively grow new sponsorship orders

Results

  • Year-to-date average CPA of $109, 40% below $250 goal
  • Rocket Fuel drove more than 10,000 conversions in 2012

Product Used

  • Rocket Fuel for Direct Response

Why Rocket Fuel?

  • Provided superior capabilities to reach interested new participants
  • Offered an all-in-one solution that efficiently retargeted and created lookalike models to improve performance month over month

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