“Rocket Fuel beat our CPA goal by 25%. It also took us to exactly the right audience of fitness intenders to drive sales of Zumba DVDs and clothing. The results have been so outstanding that Rocket Fuel is now Zumba’s sole partner!”
Manager Client and Media Strategy Morpheus Media
Increase sales, provide analytic insights
Finding exactly the right audience in a crowded online marketplace
Rocket Fuel for Direct Response
Zumba Fitness® is the only Latin-inspired dance-fitness program that blends red-hot international music created by Grammy Award-winning producers, with contagious steps and moves to form a “fitness party” that is downright addictive. It’s taught in gyms and studios all over the world. Zumba’s as hot as a bushel of jalapeno peppers, but it knows that in order to keep things hopping, it needs a digital advertising partner to continue spreading the word. Rocket Fuel is giving Zumba the heat it’s after – helping ensure it’s dancing its way to the bank.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Zumba Fitness? They tend to be: