1. We Live in a Moment-Driven Society

    How Will Marketing Adapt?

  2. Stop

    Marketing Just to Segments and Profiles

    Leverage Real-Time Data to Determine the Best-Suited Message in the Moment

    Stop

    Using Months-Old Campaign Data

    Score Moments to Improve Marketing Actions in Real-Time

    Stop

    Guessing Your Budget by Channel in Advance

    Find the Best Value – with a Media Mix that Adapts – Wherever it may be on Any Device

  3. Introducing

    Marketing in the Moment

  4. Marketing in the Moment Predicts the Right Moment on the

    Right Device

  5. What's in a Moment?
    At Rocket Fuel, a moment may be comprised of a combination of demographic, behavioral, and contextual attributes.

    Find Out What Attributes Define Annie’s Moment

  6. Moment Scoring

    IS COMPRISED OF 3 TENETS

    Score the Moment
    Score the Moment Over
    the Life of the Campaign
    Score the Moment
    Across Devices
  7. Moment Scoring™

    Assign a score to each moment based on the goal

  8. Marketing that Learns™

    Learn the moments that drive campaign performance

  9. People Based Marketing

    Break channel & device silos to increase ROI by up to 30%