Artificial Intelligence is transforming almost every industry on the planet. From cars to healthcare to marketing, AI mimics the cognitive way our brains work by learning and problem solving.
For almost 10 years, AI has been at the core of Rocket Fuel, and as with any AI, the longer it has to learn, the smarter it becomes. Our AI learns and understands how people interact with brands, allowing us to predict the right moments of influence to target them with relevant ads and marketing content. But this is just the beginning.
IBM Watson can understand all forms of data, interact naturally with people, and learn and reason, at scale. Watson’s Discovery Service scans news stories every seven minutes and partners with Rocket Fuel to pair that data with rich exchange based media signals. By making this powerful AI-to-AI connection, brands can uncover new value that improves brand safety and sentiment across the digital web.
With “Vela”, marketers can now buy programmatically at the individual page level based on page sentiment. Marketers can also control their association with specific keywords by optimizing media spend automatically based on the positive or negative sentiment impact. It is currently available only to companies that meet certain criteria. To receive an invitation to sign up when more broadly available, click here.
It’s still just the beginning of what these innovators can do together. Stay tuned as new opportunities arise. Advertising and marketing will never be the same.