Use the newly released TV-Aware Digital Marketing Framework–with data commissioned from Nielsen–to evaluate your TV media efficiency. Based on your efficiency, we’ll recommend a strategy for connecting your media across screens, optimized to your audience’s TV viewing behaviors. Then we'll look at how to use AI to reach that audience in digital.
Nielsen measured thousands of TV campaigns across five key verticals.
Rocket Fuel insights derived from that data will help you:
As we continue to explore predictive marketing, we’re excited to introduce AI and the Future of Marketing—a new series created in partnership with Adweek. These articles and videos feature insights from industry leaders focused on helping you increase the efficiency of media investment while creating brand experiences that delight consumers. Check out all the articles and videos created in this series through the Adweek portal