The Path To Victory: Reaching Voters in the Right Moment

Go beyond the voter file and identify moments that make a difference. Triumph with our Moment Scoring™ technology by finding optimal moments to drive candidate awareness, persuasion, fundraising, GOTV efforts, and votes.



Preparing for 2016: Part III Download

Preparing for 2016: Part II Download

Preparing for 2016: Part I Download


Philadelphia Interactive Marketing Association (PhIMA) Educational Panel Learn More

Campaign Tech East, 5/2 - 5/3 Learn More

American Association of Political Consultants (AAPC) Regional Conference - LA, 6/13 - 6/14 Learn More

Netroots Nation, 7/14 - 7/17 Learn More

Republican National Convention, 7/18 - 7/21 Learn More

Democratic National Convention, 7/25 - 7/28 Learn More

Blog / News

Center-Right Voter Data Now Available Online for Smarter Programmatic Advertising Campaigns Read

Today, All Politics is Digital Read

Trump, Sanders Win NH, Political Race Heats Up Read

Press Releases

National Media Chooses Rocket Fuel’s Programmatic Marketing Platform to Engage Right-Leaning Voters Read

Rocket Fuel Extends Political Presence and Attends Key Events in U.S. and Latin America Read

Rocket Fuel Strengthens Politics and Advocacy Group with Staff Additions; Releases “Preparing for 2016 Part III: Immigration” Study Read

Rocket Fuel Study Links Swing State Voters’ Political Leanings to Behaviors and Interests Not Available Using Voter Files Read

Data: The Decision Before the Vote

Our leading third-party data partnerships create a turnkey experience by taking data and making it instantly actionable. Onboard your voter files and couple them with Moment Scoring, which leverages 18MM+ data points, to reach your target voter in the right context at the right moment.

One Campaign, Any Device

Success is reaching the voter, but victory is persuading a voter by reaching him or her at the most receptive moment of influence. With Rocket Fuel’s Cross-Device capabilities, advertisers no longer need to predict spend across mobile, tablet and desktop — we find voters at the right moment, regardless of device. Our dedicated Washington, D.C.-based team with 30+ years of experience is ready to help your team, too.