Have you seen the future of marketing?

You will.

So, what is predictive marketing?

Programmatic becomes predictive when marketers anticipate consumer needs. Consumers now demand brands to offer always-on access and personalized experiences. A shift in marketing has now allowed marketers to delight consumers when they are most receptive.  This is all possible because of real-time data and artificial intelligence.

As consumers and tools changed, digital marketing moved the “spray and pray” model that worked in the “terrestrial” media world to digital channels - analog marketing for the digital age
Programmatic marketers began to buy audiences and impressions across a vast media landscape in real time.
Predictive marketers will win by maximizing opportunities at every consumer touchpoint while leveraging real-time data and artificial intelligence.
15 Years Ago
As consumers and tools changed, digital marketing moved the “spray and pray” model that worked in the “terrestrial” media world to digital channels - analog marketing for the digital age
5 Years Ago
Programmatic marketers began to buy audiences and impressions across a vast media landscape in real time.
The Future (starting now)
Predictive marketers will win by maximizing opportunities at every consumer touchpoint while leveraging real-time data and artificial intelligence.

What's in it for you as a marketer?

Predictive marketing gives you the power to be there when and where consumers want to engage. Bring together trillions of digital and real-world signals to create individual profiles and deliver personalized, always-on, always-relevant experiences to the consumer. When you predict and create these magic moments, you’ll be rewarded with higher levels of engagement and higher ROI.


Marketing has moved on

Your customers live in a predictive world where brands anticipate what they want, say or buy in real time. Isn’t it time your marketing did the same?

Now you can discover customers at the precise moment they’re ready to make a purchase and deliver advertising that delights. We explain this evolution with five simple concepts. Choose a video below and learn how you can become a Predictive Marketer.

Come back April 27th to see a new unlocked video

Devices to People

Take the next step

You can get to the future faster by using predictive marketing to optimize every part of your marketing mix. Rocket Fuel’s unified DMP and self-service DSP, built on a foundation of AI, will enable you to:

  • Delight more people in more places: add predictive capabilities to your media across brand and direct response advertising
  • Transform complexity into performance: Rocket Fuel only gets better when faced with complex consumer journeys and large volumes of high-velocity data
  • Achieve real results: centralize and activate data from digital and real-life signals to create consumer experiences that drive business growth


What do you predict?

You're a marketer with a keen eye for what's next, so hopefully you have a prediction or two up your sleeve. Make your best prediction for 2017, using human or artificial intelligence, then see how your vision of the future stacks up.

Human predictions and AI powered predictive marketing are both magical - one just uses way more science and data.



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