Programmatic becomes predictive when marketers anticipate consumer needs. Consumers now demand brands to offer always-on access and personalized experiences. A shift in marketing has now allowed marketers to delight consumers when they are most receptive. This is all possible because of real-time data and artificial intelligence.
Predictive marketing gives you the power to be there when and where consumers want to engage. Bring together trillions of digital and real-world signals to create individual profiles and deliver personalized, always-on, always-relevant experiences to the consumer. When you predict and create these magic moments, you’ll be rewarded with higher levels of engagement and higher ROI.
You can get to the future faster by using predictive marketing to optimize every part of your marketing mix. Rocket Fuel’s unified DMP and self-service DSP, built on a foundation of AI, will enable you to:
You're a marketer with a keen eye for what's next, so hopefully you have a prediction or two up your sleeve. Make your best prediction for 2017, using human or artificial intelligence, then see how your vision of the future stacks up.
Human predictions and AI powered predictive marketing are both magical - one just uses way more science and data.