Rocket Fuel
Direct Response

Reduce Ad Waste Through Predictive Direct Response

Many marketers today believe retargeting and direct response are synonymous. But retargeting isn’t perfect, and marketers often blow their budget on expensive prospects who lack substantive interest or show false purchase intent. There are too many cases where consumers either visit a site by mistake, have already purchased a product, or are going to purchase a product regardless. But in reality, most brand marketers are failing to deliver higher in-target efficiency when deploying cross-platform campaigns.

Achieve Unparalleled Campaign Performance

Rocket Fuel Direct Response picks up where traditional retargeting and prospecting leave off. Predictive retargeting identifies the highest-performing retargeting inventory and purchases only the impressions likely to have a significant impact. It even determines if worthy impressions are more valuable on a CPA or conversion-rate basis. Marketers can reduce waste by spending their budget with an intelligent platform that finds an efficient and effective balance of retargeting, prospecting, and conquesting.   

Brand Direct DMP DSP

Find the moment that converts

Find the moment that converts

Leverage our AI’s Moment Scoring™ and complex big data platform to optimize your marketing. Every time Rocket Fuel serves an impression, we learn about the outcome of the delivered ad. The result, over time, is better campaign performance and lower CPA.

Unleash moment scoring across channels and devices

Unleash moment scoring across channels and devices

Whether it’s desktop, iPhone, Android, or tablet, Rocket Fuel can seamlessly optimize your campaign across any device to drive optimal business outcomes.

Boost ROI by 30%

Boost ROI by 30%

Free from spend constraints between desktop and mobile, Rocket Fuel can unleash Moment Scoring's full potential to each valuable moment, on whichever device and channel it may be and for whichever marketing goal it may best serve.

Product Objectives and Capabilities

Prospecting is the act of finding new customers for our advertisers. A new customer can be someone who is completely new, or someone who hasn’t visited the advertiser’s website in 90 days or more. Basically it is someone who has a high likelihood to purchase but is currently outside of the normal buyer journey/conversion funnel. This is our specialty. Rocket Fuel places a pixel on the advertiser’s website to understand the converters currently coming to their website. Our Moment Scoring technology harnesses all available information from a vast array of data sources to understand the propensity for other users who haven’t visited the website to engage and convert.


Rocket Fuel goes much further than just placing a pixel on your website and then flooding ads to your site visitors. Moment Scoring’s “predictive retargeting” identifies the highest-performing retargeting inventory and purchases only the impressions likely to have a significant impact. It even determines if worthy impressions are more valuable on a CPA or conversion rate basis. This best-of-breed technology can discern between the recent site visitor and his propensity to convert because it is powered by more than just website data. Millions of data points for billions of users gives us the edge we need in choosing the right moment of influence, regardless of a user’s last visit or action.


Advertising is a competitive battlefield. To stay ahead, brands can attract new customers by luring them from someone else. This is where the AI-powered Rocket Fuel Direct Response can help. We can leverage your data to build new models based on the sophisticated interaction each person has in the online world, at the exact moment he has it. Using anonymous IDs we find the patterns and similarities to deliver a unique audience and advertising experience. This is conquesting built by your own data, and designed for you only.

Cross Device

Cross Device is a performance offering that enables marketers to unify a campaign experience by targeting and optimizing to moments across computers and mobile devices. Having a complete view of the consumer journey gives marketers the power to identify and connect with people at the right moment, not just their devices. On average, customers have seen a 57% lift in performance for Cross Device delivery when compared to desktop-only delivery, helping them to run a successful campaign across multiple devices that target consumers during precise moments of influence.

Foot Traffic Lift

Rocket Fuel can influence physical sales with location-based mobile targeting that drives incremental in-store traffic. To measure the direct impact of mobile ad spend in driving real-world actions, Rocket Fuel has partnered with Placed, the leader in in-store attribution. As measured by Placed, Rocket Fuel’s geotargeted campaigns average lift rate was 41.34%.

Dynamic Creative Optimization

Dynamic Creative enables advertisers to personalize messages to customers in the moments that matter most, creating authentic engagement with customers and creating meaningful experiences for them. Built on our Moment Scoring technology, Dynamic Creative ensures that customers receive the messaging and creative most relevant to them. Rocket Fuel’s proprietary Smart Grid templates dynamically select the products and layouts most appropriate to each moment and automatically create ads in 36 ad sizes — allowing advertisers to easily take advantage of instant reach and increased performance across their direct response campaigns. Download the Dynamic Creative product sheet to learn more.

Rocket Fuel supports direct response campaigns across programmatic channels.
  • Mobile
  • Desktop
  • Social
  • Video
  • Owned-Website Owned Website
  • Email-Marketing Email Marketing
  • Direct-Mail Direct Mail
  • Live-Chat Live Chat
Rocket Fuel provides services in support of your direct campaigns.
  • Program
  • Analytics
  • Creative
  • Campaign

Contact Us

Optimize Your Direct Response Campaigns With Rocket Fuel

“Rocket Fuel’s expertise in the luxury retail space is helping us boost our acquisition efforts for our clients and engage more consumers online. They’re becoming a trusted technology partner, helping us go beyond the traditional boundaries of an interactive agency.”

Shenan Reed
Managing Director,
Morpheus Media