Our library of research, white papers, and studies provide insights on predictive marketing and reaching the right audience, with the right message, at the moment of influence.

Proprietary Research by Vertical

Interested in the latest and greatest industry insights and best practices to help you, today’s marketer? Rocket Fuel’s robust research library keeps you updated with the goings-on in predictive marketing, marketing technology, and the rest of the digital marketing ecosystem.

The Essentials of Predictive Marketing

The proliferation of media has led to a hyper-fragmentation of consumer attention that can be corralled through predictive marketing. Read about how marketers and their agencies can connect with consumers at key moments of influence to increase performance, awareness, and lift.

Explore the Predictive Marketing Landscape with the Latest Research

See what trusted industry experts are saying about Rocket Fuel’s superior technology as it continues to transform the way marketing campaigns are planned, managed, and measured.

Powering the Future with AI to AI

For almost 10 years, Artificial Intelligence has been at the core of Rocket Fuel, and as with any AI, the longer it has to learn, the smarter it becomes. Our AI learns and understands how people interact with brands, allowing us to predict the right moments of influence to target them with relevant ads and marketing content. But this is just the beginning.