The proliferation of media has led to a hyper-fragmentation of consumer attention that can be corralled through programmatic marketing. Read about how marketers and their agencies can connect with consumers at key moments of influence to increase performance, awareness, and lift.
Download the guide to employing your first-party data through on-site targeting and audience extension.Download
See what trusted industry experts are saying about Rocket Fuel’s superior technology as it continues to transform the way marketing campaigns are planned, managed, and measured.
You may be reaching the right people, but are you serving the right ads? In today’s results-driven landscape, marketers have to prove their results, which means taking the guesswork out of the creative process. We analyzed hundreds of thousands of digital ads served programmatically to find out which design elements best drive conversions across more than 15 vertical markets.
Interested in the latest and greatest industry insights and best practices to help you, today’s marketer? Rocket Fuel’s robust research library keeps you updated with the goings-on in marketing, programmatic technology, and the rest of the digital marketing ecosystem.
Rocket Fuel polled industry decision makers from brands and agencies to learn more about their plans for 2016 and combined these insights with its own analysis to uncover key themes and topics that will likely influence the industry conversation throughout the year.Download