Research

Political Orientation and Consumer Behavior: Insights from Marketing that Learns

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Camcorders carried nearly 3X more weight (187%) for red state Democrats than for blue state Democrats.

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Insurance Study, Part 2: Driving Top-of-Mind Awareness

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See how digital marketing spend can drive that top-of-mind awareness, and which insurers are getting the most ROI.

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Insurance Study Part 1: The Changing Path to Purchase

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Learn about the distinct moments that can help insurers' digital marketing platforms predict insurance shopping behavior.

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Forrester TEI Study

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Download the study to see the ROI of the Rocket Fuel Programmatic Marketing Platform.

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The Ins and Outs of First-Party Data

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Download the guide to employing your first-party data through on-site targeting and audience extension.

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The Changing Device Landscape

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Discover how Rocket Fuel recorded 103 billion bid opportunities for mobile devices.

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9 Ways to Put Your Data to Work

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Learn the importance of a DMP, and how to activate it to get the most value from it.

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Preparing for 2016 Part 3

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Political advertisers can use much more than just voter files to target their ads to constituents in swing states.

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Preparing For 2016:
Part 2

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Understanding voters beliefs and ideals helps political marketers identify the important issues.

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