White Papers

Download the most recent educational resources being
developed by the Rocket Fuel team.

The General Relativity of Marketing

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Learn about the four emerging trends that support the Theory of General Relativity of Marketing.

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How to Stop Marketing to Devices and Start Marketing to People

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Download this white paper to learn how to drive higher campaign performance with a complete view of your customer.

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The Ins and Outs of First-Party Data

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Download the guide to employing your first-party data through on-site targeting and audience extension.

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9 Ways to Put Your Data to Work

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Learn the importance of a DMP, and how to activate it to get the most value from it.

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Technology Business Review Whitepaper: DMP

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Learn how using a DMP can boost your marketing in today's data centric economy.

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Why Your Marketing Is Only As Smart As Your DMP

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Learn about the benefits of combining our DMP with our award-winning DSP to enable Moment Scoring™.

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The New Playbook For Self Service Media

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Learn about key strategies for DSP media buying in the age of AI.

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How Publishers Are Monetizing Their First Party Data

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Download the full report and learn how publishers are monetizing their first-party data.

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Rocket Fuel’s Guide to Programmatic Marketing

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Capitalize on the opportunity to extend programmatic into all facets of marketing.

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